Inflight Advertising Market Ready to Take Off
What is an air passenger most likely to do after boarding a flight? Some might delve into a novel, some might start perusing the film section, and others might simply reach for the inflight magazine. The last category forms the majority segment of the passengers on board. Inflight advertising accounts for a huge chunk of the ancillary revenue of airlines worldwide. Revenues from advertising can aid airlines in keeping up with the competition. They ensure that airlines are able to maintain their price despite dynamic changes in oil prices. Inflight advertising, for long, has been an understated media among advertisers. However, in recent years, with more and more people choosing to travel by air, advertisers are realizing that there is an untapped market in the skies. Inflight advertising provides excellent opportunities to brand owners, media planners to reach out to their potential consumers.
The first inflight magazine appeared in 1966 on the Pan American World Airways. Since then a lot of inflight magazines have cropped up due to their huge readership. Inflight advertising acts an excellent way to target frequent air travelers who are generally business makers, business owners, and decision-makers of large enterprises. Inflight advertising provides an opportunity to advertisers to target such consumer base specifically. The captive environment of a flight ensures that advertisers get maximum exposure. Inflight advertising is ideally suited for premium brands since long-haul international fights generally consist of affluent consumers. Furthermore, airlines generally have huge customer databases, and information regarding route networks and other vital parameters which are key to success of advertising campaigns.
Being captivated in a flight, passengers are bound to resort to magazines where any other form of digital content is generally unavailable.
High Frequency Exposure: Inflight advertising aids in reaching out to C-suite executives. These people are found in first class and usually possess the spending capacity.
Popular Methods of Inflight Advertising
Board Pass Advertising - One of the most organized ways of inflight advertising, it involves printing advertise on the boarding pass which the passengers carry with themselves throughout the entire air travel. It ensures 100% contact with the advert.
Electronic and Technology Magazine Advertising- These magazines cover news, trends, opinions, and insights from semiconductors, electronics, computers, and related industry.
Inflight Magazines – They are among the most popular, effective, and oldest way of inflight advertising. almost 8% of air travelers read inflight magazine and spend at least 40 minutes on such magazines.
Tray Table Device/seatback inserts- These spaces serve as spots which cannot be missed by any passenger. Tray table devices are placed at the back of each passenger seat, which can be viewed by the passenger at the back. Since tray tables are always in front of the viewing radius of passengers, they are bound to attract the passenger.
Inflight entertainment - it has become a very powerful way of advertising since these adverts are non-intrusive, entertaining, and memorable.
Other popular ways of inflight advertising include advertisements on cabin bulk head, beverage cups, seat back Ad, head rest cover, inflight free product sampling, announcements by cabin crew, meal trays, and overhead bins.
... March 2020
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